The Club
CLIENT
Naugatuck Valley
Athletics
LOCATION
Naugatuck, CT
SCOPE
Primary Mural
Sub-Brand Logo Display
Logo Display
Location 1
Logo Above Turf Strip
The CLUB Health & Fitness is a staple in Naugatuck and surrounding towns in the health and fitness industry
This touchpoint (right) sits above a turf field where classes are often tought, and provides a subtle presence of the Clubs branding while people exercise without being too overbearing on gym-goers.
Location 2
Entrance to Cross | Fit Gym
To set the mood for the high intensity workouts to come, we leveraged the athletic clubs mascot emblem, and positioned the piece across from the main entrance.
Location 3
Main Mural | Raising the Bar in Fitness
When working with the owner of The Club, we were told about his father, who had since passed, but in his lifetime competed as a triathlon athlete and inspired his son to also pursue fitness, translating into a love of power-lifting.
These two elements, the triathlon, and the power lifter, as well as a patriotic rhetoric became the source of inspiration for the mural that proudly sits within the staple of the Naugatuck fitness community.
