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The Club

CLIENT

Naugatuck Valley 
Athletics

LOCATION

Naugatuck, CT

SCOPE

Primary Mural
Sub-Brand Logo Display
Logo Display

Location 1

Logo Above Turf Strip

The CLUB Health & Fitness is a staple in Naugatuck and surrounding towns in the health and fitness industry
This touchpoint (right) sits above a turf field where classes are often tought, and provides a subtle presence of the Clubs branding while people exercise without being too overbearing on gym-goers.
 

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Location 2

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Entrance to Cross | Fit Gym

To set the mood for the high intensity workouts to come, we leveraged the athletic clubs mascot emblem, and positioned the piece across from the main entrance.

Location 3

Main Mural | Raising the Bar in Fitness

When working with the owner of The Club, we were told about his father, who had since passed, but in his lifetime competed as a triathlon athlete and inspired his son to also pursue fitness, translating into a love of power-lifting.
 

These two elements, the triathlon, and the power lifter, as well as a patriotic rhetoric became the source of inspiration for the mural that proudly sits within the staple of the Naugatuck fitness community.  

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